Selling merch was supposed to be the easy part

For most artists merchandise is what keeps a tour moving. On paper it sounds simple: bring a box of t-shirts on tour, sell them at the gig and you can fill up your van at the next gas station. But in an increasingly cashless world, even selling t-shirts becomes surprisingly complicated. We saw artists confronted with failing payment terminals, broken QR code payments or resorting to non-compliant workarounds.

Taking electronic payments across borders comes with complexity that artists shouldn't have to deal with. So we made it our responsibility to solve it.

Founded in 2026 in Amsterdam, our team combines roots at Armada Music, Booking.com and Rekall.ai. We've merged music industry DNA with deep tech expertise to build a payment solution that holds up in real conditions. Reliable, compliant and prepared in advance, so you are ready to sell when the doors open.

We don't view ZAZZpay as separate from the people using it, but as part of your crew. Together we keep merch sales moving wherever the tour takes you, while you stay in control of your merch sales and your money.

Let us handle the friction, so you can focus on the fans.

We've stood in line for the t-shirt. We've watched friends lose sales at the merch table because their card reader failed or fans didn't carry cash. And the more we looked, the clearer it became: this wasn't a problem artists could solve on their own. That's why we decided to tackle it, because selling a t-shirt is supposed to be the easy part.